Mazel's teeth are now white... ~Samantha Lin

About Greenies^®

Little did the founders, Dr. Joe and Judy Roetheli, of S&M NuTec know that the unsavory doggy breath emanating from their male Samoyed, Ivan, would someday result in the #1 selling dog treat in America* and provide dog owners throughout the world with an effective alternative to brushing their pets’ teeth.

Because the Roetheli’s could find no solution for Ivan’s breath, they teamed with a well-known board certified veterinary nutritionist in the late 1990’s to develop a dog chew treat formulated to control dental tartar and plaque, and formulated to taste great while reducing bad breath.  The result was Greenies^®, the original green smart treat^®.

With its unique toothbrush shape and green color, Greenies^® success skyrocketed through word of mouth referrals. Today, with about 750 million treats sold, Greenies^® has its imitators.  But don’t let those other green dental treat wannabes fool you.  There is only one original green smart treat^®, and only Greenies^® remains the only edible treat for pets to be given the VOHC^® Seal of Acceptance^® for its ability to help control plaque and tartar.

*Euro-Monitor, 2004.

Veterinary-Accepted Dental Benefits

  
Greenies^® is proven to freshen breath and control plaque and tartar – even heavy deposits.  In fact, Greenies^® remains the only edible treat for pets to be given the Veterinary Oral Health Council^® (VOHC^®) Seal of Acceptance to help control plaque and tartar. 

 Independent studies have shown that feeding one nutritious Greenies^® per day resulted in a:

• 62% reduction in tartar (calculus)
• 14% decrease in plaque formation
• 77% reduction in dental stain formation
• 31% reduction in bad breath

Dogs Go Wild Over Greenies^® Taste

Many dogs perform their favorite tricks for the tempting taste of Greenies^® dental chew treat.  In study after study, dogs prefer Greenies^® over almost all other conventional chew treats.  In story after story, we’ve learned dogs will do almost anything to get their daily Greenies^® “experience.”

Greenies^® Ingredients:

Processed wheat gluten (wheat protein), glycerin, natural flavor, powdered cellulose fiber, monosodium phosphate, monoglycerides of edible fatty acid, magnesium stearate and chlorophyll.

§         Processed wheat gluten (protein): The wheat gluten used is concentrated by using hot water to extract the starch out of the wheat. What is left over is wheat protein. No chemicals are used. 

§         Glycerin: This is a 3-carbon molecule that occurs naturally in fats and oils. Glycerin is split from the three fatty acids of fats and oil. It is used as an ingredient and serves to allow the processed wheat protein to be molded into Greenies^® physical form. Without glycerin, Greenies^® would crumble and not provide the dental benefit that comes from chewing. The glycerin used in Greenies^® is produced from vegetable (non-animal origin) ingredients. Glycerin is a natural substance that exists in plant and animal tissues.

§         Powdered Cellulose Fiber: This is made from powdered plant material. It is cleaned, than ground into a powder. It helps the dog maintain firm stool.  Cellulose is present in nearly all plant origin food. We use a purified cellulose so it is non-antigenic, meaning it will not cause allergic reactions.

§         Natural Flavor: The ingredient used for the natural flavor is proprietary. However, we can tell you that it contains no beef protein and a very small amount of natural flavor is used.

§         Monosodium Phosphate: This is a source of phosphorous, which is a required nutritional mineral.

§         Monoglycerides of edible fatty acid: Greenies^® contain fatty acids derived from vegetable oil sources. Such fatty acids are often derived from fats and oils that represent the other major part of fats when glycerin is split off. 

• Magnesium stearate: This serves as a lubricant in molding Greenies^®. Magnesium stearate is used in production of nutritional supplements and pharmaceutical products as well as a lubricant in commercial baking of cookies and breads. 

 §         Chlorophyll:  Naturally makes Greenies^® green.

Feline Greenies® Ingredients:

Chicken Flavor

Chicken meal, ground rice, ground wheat, corn gluten meal, oat fiber, poultry fat (preserved with mixed tocopherols and citric acid), natural flavor, glucono-delta lactone, brewers dried yeast, ground flaxseed, calcium carbonate, salt, potassium chloride, zinc proteinate, copper proteinate, manganese proteinate, ferrous sulfate, sodium selenite, cobalt carbonate, ethylenediamine dihydriodide, Vitamin A, Vitamin D3, Vitamin E, Vitamin B2, Vitamin B12, biotin, niacin, D-calcium pantothenate, thiamine mononitrate, folic acid, pyridoxine hydrochloride, menadion sodium bisulfite, choline chloride, taurine, chlorophyll, rosemary extract.

Ocean Fish Flavor

Chicken meal, ground rice, ground wheat, corn gluten meal, oat fiber, poultry fat (preserved with mixed tocopherols and citric acid), natural flavor, ocean fish meal, glucono-delta lactone, brewers dried yeast, ground flaxseed, calcium carbonate, salt, potassium chloride, zinc proteinate, copper proteinate, manganese proteinate, ferrous sulfate, sodium selenite, cobalt carbonate, ethylenediamine dihydriodide, Vitamin A, Vitamin D3, Vitamin E, Vitamin B2, Vitamin B12, biotin, niacin, D-calcium pantothenate, thiamine mononitrate, folic acid, pyridoxine hydrochloride, menadion sodium bisulfite, choline chloride, taurine, chlorophyll, rosemary extract.

Savory Salmon Flavor

Chicken meal, ground rice, ground wheat, corn gluten meal, oat fiber, poultry fat (preserved with mixed tocopherols and citric acid), natural flavor, salmon meal, glucono-delta lactone, brewers dried yeast, ground flaxseed, calcium carbonate, salt, potassium chloride, zinc proteinate, copper proteinate, manganese proteinate, ferrous sulfate, sodium selenite, cobalt carbonate, ethylenediamine dihydriodide, Vitamin A, Vitamin D3, Vitamin E, Vitamin B2, Vitamin B12, biotin, niacin, D-calcium pantothenate, thiamine mononitrate, folic acid, pyridoxine hydrochloride, menadion sodium bisulfite, choline chloride, taurine, chlorophyll, rosemary extract.

Liver Flavor

Chicken meal, ground rice, ground wheat, corn gluten meal, oat fiber, poultry fat (preserved with mixed tocopherols and citric acid), natural flavor, glucono-delta lactone, brewers dried yeast, ground flaxseed, calcium carbonate, salt, potassium chloride, zinc proteinate, copper proteinate, manganese proteinate, ferrous sulfate, sodium selenite, cobalt carbonate, ethylenediamine dihydriodide, Vitamin A, Vitamin D3, Vitamin E, Vitamin B2, Vitamin B12, biotin, niacin, D-calcium pantothenate, thiamine mononitrate, folic acid, pyridoxine hydrochloride, menadion sodium bisulfite, choline chloride, taurine, chlorophyll, rosemary extract.

 

Greenies® Smart Biscuit®:

Ingredient: Purpose

 Wheat flour, Wheat gluten, Rice flour, Oat flour, Chicken fat, Mixed tocopherols, Natural flavors, Glycerin, Dried egg product, Dicalcium phosphate, Honey. Calcium carbonate, Potassium chloride, Dried brewers yeast, Lemon essence, Sea salt, L-lysine, Monosodium phosphate, Choline chloride, Monoglycerides of edible fatty acids, Powdered cellulose, Vitamins, Minerals, Chlorophyll:

• Wheat flour: Source of wholesome carbohydrate for energy

 

• Wheat gluten:  Source of product structure that allows for chewability and dental efficacy.  A good source of protein for muscle metabolism

• Rice flour: Source of wholesome carbohydrate for energy.  Aids proper digestion.  Rice is highly digestible.

• Oat flour: Source of wholesome carbohydrate for energy.

• Chicken fat: A fat source supplying energy for proper metabolism.

• Mixed tocopherols: A natural source of antioxidants to help stabilize the biscuit from getting rancid.

• Natural flavors: An ingredient that supplies flavor and palatability to the dog.

• Glycerin: A component of fat that helps to soften the product.

• Dried egg product: Source of egg protein which is considered the biological standard of protein sources.

• Dicalcium phosphate: Source of calcium and phosphorus for bones and teeth.

• Honey: Source of flavor for palatability.

• Calcium carbonate: Source of calcium for bones and teeth.

• Potassium chloride: A potassium source (an essential nutrient) for proper metabolism.

• Dried brewers yeast: Source of flavor for palatability.

• Lemon essence: Source of flavor for palatability and good breath.

• Sea salt: Source of sodium and chloride (essential nutrients)

• L-lysine: Source of lysine (an essential amino acid).

• Monosodium phosphate: Source of sodium and phosphorus – essential nutrients.

• Choline chloride: Source of choline – an essential vitamin.

 

• Monoglycerides of edible fatty acids: A processing aid

• Powdered cellulose: Source of fiber for proper digestion

• Vitamins: Sources of Vitamin A, E, D, K (fat soluble vitamins) Sources of B-Vitamins (Thiamin, Niacin, Folic acid, Pantothenic Acid, Riboflavin, B12, Biotin) (water soluble vitamins)

 

• Minerals: Sources of zinc, copper, magnesium, iodine, manganese, iron (essential minerals)

• Chlorophyll: Source of color and useful in breath improvement.  

Guaranteed Analysis

Crude Protein (Min)…………………………18.0%

Crude Fat (Min)…………………………………5.0%

Crude Fiber (Max).……………………………4.0%

Moisture (Max)……………………………….11.0%

SmartBiscuit™ is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.